About preview
Trend research and communication
Pre-View scan the trends and offer a "preview" of future tendencies in design.
The world is evolving rapidly. To be successful, companies need to know about future trends to create successful ideas and products.
Success is more than cool design and smart functions - you need to understand consumer behavior. To know the needs.
We can learn much by observing the most trendy consumers and innovative products. However, observing is one thing. To fully understand and use trends, it requires that we constantly are on the edge of developments and understand the process and how to communicate it.
In 2010 Mathilde Witt Mølholm (cand.arch.) is assigned as designer and concept developer.
Pre-View is led by trend researcher Mads Arlien-Søborg.